Own the moment with signage. In the world of hospitality, it can be equal parts exciting and sentimental. They welcome us to home-away-from homes in unfamiliar areas, signal calls to adventure, and lead the banner images of press releases, articles and meta search engines. Don’t miss an opportunity to intercept and interact with your guests at a time when making memories and social shares are top-of-mind. The truth is that first impressions are huge, and your hotel, restaurant or other hospitality-related business will be judged by the look and quality of its marketing materials, including its signs, before they ever step foot inside. Set the tone for the customer’s experience with impactful signage, and watch the reservations roll in. Refreshing existing, dated signage will also refresh customer perception.