Executive Board

Charlie Alemi,

Chairman of the Board and President

In addition to providing financial, investment and strategic leadership, Charlie has had a direct influence on the company’s growth for more than 30 years. Partnering closely with the CEO, he leads the company performance, culture, development and growth initiatives. Charlie earned a degree in Chemical Engineering from San Jose State University. His prior experience in import and export logistics has been a catalyst for his four decades of experience as a results-driven leader in the signage industry. 

Afshan Alemi,

Chief Executive Officer

A graduate of Strasbourg University in France, Afshan uses her experience in cross cultural communications, foreign language and instruction to influence the communications, diversity and sustainability initiatives at Coast Sign. She became the owner and Chief Executive Officer of Coast Sign four decades ago, when only few women were holding executive positions in the male dominated construction and signage industry. Her strategic support has influenced Coast Sign’s positioning as one of the top sign companies in the nation.

Omeed Alemi,

Vice President, Business Development

Omeed is a business development expert with award winning projects and globally recognized clients under his purview. He graduated from California Polytechnic State University majoring in Industrial Technology. Omeed applies his business acumen to develop strategic business relationships and foster continued growth for the company. His successful multi-industry track record is a testament to his commitment to customer satisfaction.

Melinda Washington

Human Resources Manager

Melinda has been an integral part of Coast Sign for a decade. She received her bachelor’s degree from Carbondale University of Illinois majoring in Human Resources and Workforce. She provides companywide support and collaborates across all management levels and departments to establish relationships with our multifaceted staff. Melinda spearheads team-building, people operations at Coast Sign. She is motivated to equip our employees with tools and resources to drive value to the company and their lives.

Ernie Rivas

Executive Vice President, Development 

Ernie’s background in commercial and advertising art influenced his passion for the sign industry and developed his entrepreneurial, problem-solving and collaborative workstyle. Ernie has maintained a track record of pushing the frontiers to trailblaze new concepts, explore new sales channels and execute the production of unconventional products. He inspires memorable customer experiences that generate long-term growth and revolutionize industries. Ernie’s drive, communication and customer relations over the past two decades has been a tremendous asset to the Coast Sign leadership team.